In 2011 Lin founded KiwiCo, creating, packaging and selling activities designed for kids. “Inside every box,” she explained, “you get all the components to make a project or a set of projects.”
“One of the driving factors was actually trying to get kids to get “hands on” and to really exercise their creativity, learning how materials interact, understanding spatial relations and hopefully just really seeing themselves as creative problem solvers.”
After the flagship Kiwi boxes for 5- to 8-year-olds, in 2014 she added age-appropriate projects for both younger and older kids.
“Koala Crate is for preschoolers. It’s three different projects, since they have a really small attention span. It’s all centered on a theme, like reptiles or rainbows. Tinker Crate is for ages 9 to 16-plus. It’s mainly one major project that they’re working on, since they can work on something that’s more involved.”
Before becoming CEO of KiwiCo, Lin had management roles at Procter & Gamble, PayPal and eBay. Prior to that, she earned a degree in chemical engineering as well as a Harvard MBA.